{"id":348,"date":"2023-10-02T19:45:12","date_gmt":"2023-10-02T19:45:12","guid":{"rendered":"https:\/\/atlas.curtin.edu.au\/singapore\/courses\/undergraduate-courses\/bachelor-of-commerce\/management-2\/"},"modified":"2024-01-26T07:38:51","modified_gmt":"2024-01-26T07:38:51","slug":"marketing","status":"publish","type":"page","link":"https:\/\/atlas.curtin.edu.au\/singapore\/courses\/undergraduate-courses\/bachelor-of-commerce\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<section\n                class=\"block tabs\"\n        role=\"complementary\" aria-label=\"Tabs\"\n        data-segment=\"all\">\n    \n\n    <div class=\"grid tabs--vertical \">\n    <div class=\"tab-group-wrap tab-group-wrap--sticky\">\n        <ul class=\"tab-group\">\n                            <li class=\"tab-group__item\">\n                    <a class=\"tab-group__link\" href=\"#tab-dom-course-essentials\">Course essentials<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/a>\n                                            <div class=\"content content--mobile hidden-from-nb\">\n                            <h3 class=\"h2\">Course essentials<\/h3>\n                            <table class=\" aligncenter\" style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td><strong>Location<\/strong><br \/>\nCurtin Singapore Campus<\/td>\n<td><strong>Study Method:<\/strong><br \/>\nOn-Campus<\/td>\n<td><strong>Study Mode<\/strong><br \/>\nFull-time or part-time<\/td>\n<\/tr>\n<tr>\n<td><strong>Intake:<\/strong><br \/>\nFebruary, July, November<\/td>\n<td><strong>Duration:<\/strong><br \/>\n2 years full-time (6 trimesters) or part-time equivalent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n                        <\/div>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"tabs__tabs\">\n                    <div id=\"tab-dom-course-essentials\" class=\"content content--desktop\">\n                <h3 class=\"h2\">Course essentials<\/h3>\n                <table class=\" aligncenter\" style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td><strong>Location<\/strong><br \/>\nCurtin Singapore Campus<\/td>\n<td><strong>Study Method:<\/strong><br \/>\nOn-Campus<\/td>\n<td><strong>Study Mode<\/strong><br \/>\nFull-time or part-time<\/td>\n<\/tr>\n<tr>\n<td><strong>Intake:<\/strong><br \/>\nFebruary, July, November<\/td>\n<td><strong>Duration:<\/strong><br \/>\n2 years full-time (6 trimesters) or part-time equivalent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/section>\n\n<section          class=\"block button-block\" role=\"complementary\" aria-label=\"Button block\"\n         data-segment=\"all\">\n\n        \n<div class=\"block-heading hidden\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"button-block\">Button block<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n            <a href=\"#course-structure\" class=\"button button--black\" target=\"_top\">SEE FULL COURSE STRUCTURE<\/a>    \n<\/section>\n\n\n<section          class=\"block button-block\" role=\"complementary\" aria-label=\"Button block\"\n         data-segment=\"all\">\n\n        \n<div class=\"block-heading hidden\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"button-block\">Button block<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n            <a href=\"#outline\" class=\"button button--black\" target=\"_top\">Outline<\/a>            <a href=\"#admission\" class=\"button button--black\" target=\"_top\">Admission Criteria<\/a>            <a href=\"#fees\" class=\"button button--black\" target=\"_top\">Fees &amp; Charges<\/a>            <a href=\"#apply\" class=\"button button--black\" target=\"_top\">How to apply<\/a>    \n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Outline<\/h2>\n\n\n\n<p>Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.<\/p>\n\n\n\n<p>This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.<\/p>\n\n\n\n<p>You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.<\/p>\n\n\n\n<h3 id=\"course-structure\">Course Structure<\/h3>\n<p><strong>Credits needed to graduate: 600.<\/strong><br>Each unit is 25 credits unless stated otherwise.<\/p>\n<p><strong>Trimester 1<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-financial-decision-making--acct1002v1\">Financial Decision Making<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-analytics-for-decision-making--ecom1000v1\">Analytics for Decision Making<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-discovering-marketing--mktg1000v1\">Discovering Marketing<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-communication-culture-and-indigenous-perspectives-in-business--mgmt1002v1\">Communication, Culture and Indigenous Perspectives in Business<\/a><\/li>\n<\/ul>\n<p><strong>Trimester 2<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-strategic-career-design--mgmt1003v1\">Strategic Career Design<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-markets-and-legal-frameworks--blaw1002v1\">Markets and Legal Frameworks<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-consumer-behaviour--mktg2004v1\">Consumer Behaviour<\/a><\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 3<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-marketing-intelligence--mktg2005v2\">Marketing Intelligence<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-digital-marketing-strategy--mktg3003v2\">Digital Marketing Strategy<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 4<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-marketing-across-borders--mktg2002v2\">Marketing Across Borders<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-retailing-and-e-commerce--mktg3007v2\">Retailing and E-Commerce<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 5<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-corporate-marketing-strategy--mktg3004v2\">Corporate Marketing Strategy<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-services-marketing--mktg3006v1\">Services Marketing<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 6<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-managing-social-media-platforms--mktg2006v2\">Managing Social Media Platforms<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-enhancing-your-business-mind--mgmt3029v1\">Enhancing Your Business Mind<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><em>Units are not necessarily shown in the order studied. Units are subject to change.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"admission\">Admission Criteria<\/h3>\n\n\n<section\n                class=\"block tabs\"\n        role=\"complementary\" aria-label=\"Tabs\"\n        data-segment=\"all\">\n    \n\n    <div class=\"tabs--horizontal \">\n    <div class=\"tab-group-wrap tab-group-wrap--sticky\">\n        <ul class=\"tab-group\">\n                            <li class=\"tab-group__item\">\n                    <a class=\"tab-group__link\" href=\"#tab-dom-cut-off-scores\">Cut-off scores<\/a>\n                                    <\/li>\n                            <li class=\"tab-group__item\">\n                    <a class=\"tab-group__link\" href=\"#tab-dom-english-requirements\">English requirements<\/a>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"tabs__tabs\">\n                    <div id=\"tab-dom-cut-off-scores\" class=\"content content--desktop\">\n                <h3 class=\"h2\">Cut-off scores<\/h3>\n                <table style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td><strong>Qualification<\/strong><\/td>\n<td><strong>Score<\/strong><\/td>\n<\/tr>\n<tr>\n<td>GCE A Level\/STPM<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Malaysia UEC<\/td>\n<td>15<\/td>\n<\/tr>\n<tr>\n<td>Indonesia SMA<\/td>\n<td>77%<\/td>\n<\/tr>\n<tr>\n<td>Vietnam TN PTTH<\/td>\n<td>7.5<\/td>\n<\/tr>\n<tr>\n<td>India (HSC)<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>China Gao Kao<\/td>\n<td>67%<\/td>\n<\/tr>\n<tr>\n<td>ATAR (including WACE\/SACE\/HCE\/VCE)<\/td>\n<td>70<\/td>\n<\/tr>\n<tr>\n<td>IB Diploma<\/td>\n<td>24<\/td>\n<\/tr>\n<tr>\n<td>SAT<\/td>\n<td>1000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n                    <div id=\"tab-dom-english-requirements\" class=\"content content--desktop\">\n                <h3 class=\"h2\">English requirements<\/h3>\n                <table style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td colspan=\"2\"><strong>IELTS Academic (International English Language Testing System)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Writing<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Speaking<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Reading<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Listening<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Overall band score<\/td>\n<td>6.0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Other notes<\/p>\n<p>Local polytechnic diploma qualifications are accepted into the course.<\/p>\n<p><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/admission-criteria\/\">View the full list of entry requirements.<\/a><\/p>\n\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/section>\n\n\n<h3 id=\"fees\">Fees and Charges<\/h3>\n<table style=\"border-collapse: collapse\" border=\"1\">\n<tbody>\n<tr>\n<td><strong>Tuition fee for local students<\/strong><\/td>\n<td><strong>Fee before 9% GST<\/strong><\/td>\n<td><strong>Fee including 9% GST<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total tuition fee<\/td>\n<td>S$39,480<\/td>\n<td>S$43,033.20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Payable over six trimester instalments<\/p>\n<table style=\"border-collapse: collapse\" border=\"1\">\n<tbody>\n<tr>\n<td><strong>Tuition fee for international students<\/strong><\/td>\n<td><strong>Fee before 9% GST<\/strong><\/td>\n<td><strong>Fee including 9% GST<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total tuition fee<\/td>\n<td>S$56,400<\/td>\n<td>S$61,476<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Payable over six trimester instalments<\/p>\n<p>Fees listed are indicative and subject to annual increases.<\/p>\n<p><a href=\"http:\/\/curtin.edu.sg\/future-students\/fees-charges\/\">View our fees and charges page for full details.<\/a><\/p>\n<h3><a class=\"is-expanded\">Professional Recognition<\/a><\/h3>\n<p>Curtin\u2019s Marketing major is accredited by the\u00a0Australian Marketing Institute\u00a0(AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.<\/p>\n<p>This program is also recognised by the\u00a0Chartered Institute of Marketing (CIM) at Level 6\u00a0of the CIM Diploma in Professional Marketing.\u00a0This the highest level of accreditation offered by CIM for individuals who do not possess professional experience.\u00a0The Chartered Institute of Marketing (CIM) is the world\u2019s largest organisation for professional marketers. It plays a key role in setting industry standards, training and also offers accredited, practice-based qualifications from introductory to advanced level.<\/p>\n<h3>Career Opportunities<\/h3>\n<p>This course can help you become a:<\/p>\n<ul>\n<li>Marketing Officer<\/li>\n<li>Market Researcher<\/li>\n<li>Events Coordinator<\/li>\n<li>Fundraising Coordinator<\/li>\n<li>Market Research Analyst<\/li>\n<li>Product Manager<\/li>\n<li>Online Marketing Specialist<\/li>\n<li>Marketing Communications Manager<\/li>\n<li>Communications Officer<\/li>\n<li>Communications and Brand Consultant<\/li>\n<li>Search Engine Optimisation (SEO) Consultant.<\/li>\n<\/ul>\n<h3>Credit for previous study<\/h3>\n<p>If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).<\/p>\n\n\n<section\n        id=\"apply\"        class=\"block cards-image block--no-indent\"\n        data-segment=\"all\">\n\n    \n<div class=\"block-heading\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"how-to-apply\">How to apply<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n    <div class=\"card-grid\" data-card-size=\"standard\" data-card-count=\"3\" data-card-background=\"white\">\n                    <div id=\"domestic-applicants\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Dom.png\" alt=\"Domestic applicants\"><\/div><div class=\"card__title\"><h2 class=\"h2\">Domestic applicants<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>Application information for Singapore citizens, permanent residents, and working pass holders.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/domestic-applicants\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>                    <div id=\"international-applicants\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Intl.png\" alt=\"International applicants\"><\/div><div class=\"card__title\"><h2 class=\"h2\">International applicants<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>Application information for international students who require a student\u2019s pass to study in Singapore.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/international-applicants\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>                    <div id=\"apply-via-an-agent\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Agent.png\" alt=\"Apply via an agent\"><\/div><div class=\"card__title\"><h2 class=\"h2\">Apply via an agent<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>You can apply directly to Curtin Singapore or go through a registered agent.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/apply-via-an-agent\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Outline Have you ever wondered what makes people choose certain brands over others? Marketing have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":143,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-348","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":0,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/348\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/143"}],"wp:attachment":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}