{"id":283,"date":"2023-09-18T08:51:07","date_gmt":"2023-09-18T08:51:07","guid":{"rendered":"https:\/\/atlas.curtin.edu.au\/singapore\/courses\/undergraduate-courses\/bachelor-of-communications-top-up\/journalism-and-web-media-2\/"},"modified":"2024-01-26T07:24:33","modified_gmt":"2024-01-26T07:24:33","slug":"web-media-and-marketing","status":"publish","type":"page","link":"https:\/\/atlas.curtin.edu.au\/singapore\/courses\/undergraduate-courses\/bachelor-of-communications-top-up\/web-media-and-marketing\/","title":{"rendered":"Web Media and Marketing Specialisation"},"content":{"rendered":"<section\n                class=\"block tabs\"\n        role=\"complementary\" aria-label=\"Tabs\"\n        data-segment=\"all\">\n    \n\n    <div class=\"grid tabs--vertical \">\n    <div class=\"tab-group-wrap tab-group-wrap--sticky\">\n        <ul class=\"tab-group\">\n                            <li class=\"tab-group__item\">\n                    <a class=\"tab-group__link\" href=\"#tab-dom-course-essentials\">Course essentials<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/a>\n                                            <div class=\"content content--mobile hidden-from-nb\">\n                            <h3 class=\"h2\">Course essentials<\/h3>\n                            <table class=\" aligncenter\" style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td><strong>Location<\/strong><br \/>\nCurtin Singapore Campus<\/td>\n<td><strong>Study Method:<\/strong><br \/>\nOn-Campus<\/td>\n<td><strong>Study Mode<\/strong><br \/>\nFull-time or part-time<\/td>\n<\/tr>\n<tr>\n<td><strong>Intake:<\/strong><br \/>\nFebruary, July, November<\/td>\n<td><strong>Duration:<\/strong><br \/>\n16 months full-time (4 trimesters) or part-time equivalent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n                        <\/div>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"tabs__tabs\">\n                    <div id=\"tab-dom-course-essentials\" class=\"content content--desktop\">\n                <h3 class=\"h2\">Course essentials<\/h3>\n                <table class=\" aligncenter\" style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td><strong>Location<\/strong><br \/>\nCurtin Singapore Campus<\/td>\n<td><strong>Study Method:<\/strong><br \/>\nOn-Campus<\/td>\n<td><strong>Study Mode<\/strong><br \/>\nFull-time or part-time<\/td>\n<\/tr>\n<tr>\n<td><strong>Intake:<\/strong><br \/>\nFebruary, July, November<\/td>\n<td><strong>Duration:<\/strong><br \/>\n16 months full-time (4 trimesters) or part-time equivalent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/section>\n\n<section          class=\"block button-block\" role=\"complementary\" aria-label=\"Button block\"\n         data-segment=\"all\">\n\n        \n<div class=\"block-heading hidden\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"button-block\">Button block<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n            <a href=\"#course-structure\" class=\"button button--black\" target=\"_top\">SEE FULL COURSE STRUCTURE<\/a>    \n<\/section>\n\n\n<section          class=\"block button-block\" role=\"complementary\" aria-label=\"Button block\"\n         data-segment=\"all\">\n\n        \n<div class=\"block-heading hidden\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"button-block\">Button block<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n            <a href=\"#outline\" class=\"button button--black\" target=\"_top\">Outline<\/a>            <a href=\"#admission\" class=\"button button--black\" target=\"_top\">Admission Criteria<\/a>            <a href=\"#fees\" class=\"button button--black\" target=\"_top\">Fees &amp; Charges<\/a>            <a href=\"#apply\" class=\"button button--black\" target=\"_top\">How to apply<\/a>    \n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Outline<\/h2>\n\n\n\n<p><strong>Web Media:&nbsp;<\/strong>This specialisation provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. It emphasises social media and networking, and units combine practical components with core concepts to give you the necessary understanding and skills you need in the online environment.<\/p>\n\n\n\n<p><strong>Marketing:&nbsp;<\/strong>Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You\u2019ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you\u2019ll learn how to expand a customer base and set an organisation on the path to growth and success.<\/p>\n\n\n\n<h3 id=\"course-structure\">Course Structure<\/h3>\n<p><strong>Credits needed to graduate: 400.<\/strong><br>Each unit is 25 credits unless stated otherwise.<\/p>\n<p><strong>Trimester 3<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/32\/320107.html\">Media, Culture and Consumption<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/32\/320108.html\">Asian Media in Transition<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318378.html\">Web Media<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-discovering-marketing--mktg1000v1\">Discovering Marketing<\/a><\/li>\n<\/ul>\n<p><strong>Trimester 4<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318471.html\">Digital Marketing Strategy<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318198.html\">The Digital Economy<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 5<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318484.html\">Consumer Behaviour<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-digital-culture-and-everyday-life--nets1000v2\">Digital Culture and Everyday Life<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 6<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-managing-social-media-platforms--mktg2006v2\">Retailing and E-Commerce<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318371.html\">Writing on the Web<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-media-and-communications-capstone--coms3001v1\">Media and Communications Capstone<\/a>&nbsp;(50 credits)<\/li>\n<\/ul>\n<p><em>Units are not necessarily shown in the order studied. Units are subject to change.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"admission\">Admission Criteria<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Qualifications<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successful completion of the Diploma of Arts and Creative Industries.<\/li>\n\n\n\n<li>A recognised diploma in related field will be assessed for entry into the second year.<\/li>\n\n\n\n<li>A local polytechnic diploma in related field will be assessed for entry into the third year.<\/li>\n<\/ul>\n\n\n<section\n                class=\"block tabs\"\n        role=\"complementary\" aria-label=\"Tabs\"\n        data-segment=\"all\">\n    \n\n    <div class=\"tabs--horizontal \">\n    <div class=\"tab-group-wrap tab-group-wrap--sticky\">\n        <ul class=\"tab-group\">\n                            <li class=\"tab-group__item\">\n                    <a class=\"tab-group__link\" href=\"#tab-dom-english-requirements\">English requirements<\/a>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"tabs__tabs\">\n                    <div id=\"tab-dom-english-requirements\" class=\"content content--desktop\">\n                <h3 class=\"h2\">English requirements<\/h3>\n                <table style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td colspan=\"2\"><strong>IELTS Academic (International English Language Testing System)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Writing<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Speaking<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Reading<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Listening<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Overall band score<\/td>\n<td>6.5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Other notes<\/p>\n<p>Local polytechnic diploma qualifications are accepted into the course.<\/p>\n<p><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/admission-criteria\/\">View the full list of entry requirements.<\/a><\/p>\n\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/section>\n\n\n<h3 id=\"fees\">Fees and Charges<\/h3>\n<table style=\"border-collapse: collapse\" border=\"1\">\n<tbody>\n<tr>\n<td><strong>Tuition fee for local students<\/strong><\/td>\n<td><strong>Fee before 9% GST<\/strong><\/td>\n<td><strong>Fee including 9% GST<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total tuition fee<\/td>\n<td>S$26,320<\/td>\n<td>S$28,688.80<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Payable over four trimester instalments<\/p>\n<table style=\"border-collapse: collapse\" border=\"1\">\n<tbody>\n<tr>\n<td><strong>Tuition fee for international students<\/strong><\/td>\n<td><strong>Fee before 9% GST<\/strong><\/td>\n<td><strong>Fee including 9% GST<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total tuition fee<\/td>\n<td>S$37,600<\/td>\n<td>S$40,984<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Payable over four trimester instalments<\/p>\n<p>Fees listed are indicative and subject to annual increases.<\/p>\n<p><a href=\"http:\/\/curtin.edu.sg\/future-students\/fees-charges\/\">View our fees and charges page for full details.<\/a><\/p>\n<h3>Career Opportunities<\/h3>\n<p>This course can help you become a:<\/p>\n<ul>\n<li>Social Media Advisor<\/li>\n<li>Web Designer, Developer, Writer or Editor<\/li>\n<li>Copywriter<\/li>\n<li>Communications Officer<\/li>\n<li>Online Writer<\/li>\n<li>Web Communications Consultant<\/li>\n<li>Online Marketer<\/li>\n<li>Digital Content Creator<\/li>\n<li>Marketing Officer<\/li>\n<\/ul>\n<h3>Credit for previous study<\/h3>\n<p>If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions). A local polytechnic diploma in related field will be assessed for entry into the third year.<\/p>\n\n\n<section\n        id=\"apply\"        class=\"block cards-image block--no-indent\"\n        data-segment=\"all\">\n\n    \n<div class=\"block-heading\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"how-to-apply\">How to apply<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n    <div class=\"card-grid\" data-card-size=\"standard\" data-card-count=\"3\" data-card-background=\"white\">\n                    <div id=\"domestic-applicants\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Dom.png\" alt=\"Domestic applicants\"><\/div><div class=\"card__title\"><h2 class=\"h2\">Domestic applicants<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>Application information for Singapore citizens, permanent residents, and working pass holders.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/domestic-applicants\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>                    <div id=\"international-applicants\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Intl.png\" alt=\"International applicants\"><\/div><div class=\"card__title\"><h2 class=\"h2\">International applicants<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>Application information for international students who require a student\u2019s pass to study in Singapore.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/international-applicants\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>                    <div id=\"apply-via-an-agent\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Agent.png\" alt=\"Apply via an agent\"><\/div><div class=\"card__title\"><h2 class=\"h2\">Apply via an agent<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>You can apply directly to Curtin Singapore or go through a registered agent.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/apply-via-an-agent\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Outline Web Media:&nbsp;This specialisation provides a pathway to a career in the expanding field of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-283","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":0,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/283\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/110"}],"wp:attachment":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}