{"id":279,"date":"2023-09-18T08:31:51","date_gmt":"2023-09-18T08:31:51","guid":{"rendered":"https:\/\/atlas.curtin.edu.au\/singapore\/courses\/undergraduate-courses\/bachelor-of-communications-top-up\/journalism-and-web-media-2\/"},"modified":"2024-01-26T07:24:26","modified_gmt":"2024-01-26T07:24:26","slug":"journalism-and-marketing","status":"publish","type":"page","link":"https:\/\/atlas.curtin.edu.au\/singapore\/courses\/undergraduate-courses\/bachelor-of-communications-top-up\/journalism-and-marketing\/","title":{"rendered":"Journalism Communication and Marketing Specialisation"},"content":{"rendered":"<section\n                class=\"block tabs\"\n        role=\"complementary\" aria-label=\"Tabs\"\n        data-segment=\"all\">\n    \n\n    <div class=\"grid tabs--vertical \">\n    <div class=\"tab-group-wrap tab-group-wrap--sticky\">\n        <ul class=\"tab-group\">\n                            <li class=\"tab-group__item\">\n                    <a class=\"tab-group__link\" href=\"#tab-dom-course-essentials\">Course essentials<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/a>\n                                            <div class=\"content content--mobile hidden-from-nb\">\n                            <h3 class=\"h2\">Course essentials<\/h3>\n                            <table class=\" aligncenter\" style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td><strong>Location<\/strong><br \/>\nCurtin Singapore Campus<\/td>\n<td><strong>Study Method:<\/strong><br \/>\nOn-Campus<\/td>\n<td><strong>Study Mode<\/strong><br \/>\nFull-time or part-time<\/td>\n<\/tr>\n<tr>\n<td><strong>Intake:<\/strong><br \/>\nFebruary, July, November<\/td>\n<td><strong>Duration:<\/strong><br \/>\n16 months full-time (4 trimesters) or part-time equivalent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n                        <\/div>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"tabs__tabs\">\n                    <div id=\"tab-dom-course-essentials\" class=\"content content--desktop\">\n                <h3 class=\"h2\">Course essentials<\/h3>\n                <table class=\" aligncenter\" style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td><strong>Location<\/strong><br \/>\nCurtin Singapore Campus<\/td>\n<td><strong>Study Method:<\/strong><br \/>\nOn-Campus<\/td>\n<td><strong>Study Mode<\/strong><br \/>\nFull-time or part-time<\/td>\n<\/tr>\n<tr>\n<td><strong>Intake:<\/strong><br \/>\nFebruary, July, November<\/td>\n<td><strong>Duration:<\/strong><br \/>\n16 months full-time (4 trimesters) or part-time equivalent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/section>\n\n<section          class=\"block button-block\" role=\"complementary\" aria-label=\"Button block\"\n         data-segment=\"all\">\n\n        \n<div class=\"block-heading hidden\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"button-block\">Button block<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n            <a href=\"#course-structure\" class=\"button button--black\" target=\"_top\">SEE FULL COURSE STRUCTURE<\/a>    \n<\/section>\n\n\n<section          class=\"block button-block\" role=\"complementary\" aria-label=\"Button block\"\n         data-segment=\"all\">\n\n        \n<div class=\"block-heading hidden\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"button-block\">Button block<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n            <a href=\"#outline\" class=\"button button--black\" target=\"_top\">Outline<\/a>            <a href=\"#admission\" class=\"button button--black\" target=\"_top\">Admission Criteria<\/a>            <a href=\"#fees\" class=\"button button--black\" target=\"_top\">Fees &amp; Charges<\/a>            <a href=\"#apply\" class=\"button button--black\" target=\"_top\">How to apply<\/a>    \n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Outline<\/h2>\n\n\n\n<p><strong>Journalism Communication:&nbsp;<\/strong>The study of journalism encompasses many of the most important areas for learning and discussion in the world right now: truth, fake news, freedom of speech, cancel culture, democratic structures, media literacy, and critical thinking. Students in the Journalism Communication Specialisation learn practical reporting skills such as research, interviewing, writing and presenting. They are introduced to contemporary multimedia journalism and learn how to report for audio, video and online.<\/p>\n\n\n\n<p><strong>Marketing:&nbsp;<\/strong>Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You\u2019ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you\u2019ll learn how to expand a customer base and set an organisation on the path to growth and success.<\/p>\n\n\n\n<h3 id=\"course-structure\">Course Structure<\/h3>\n<p><strong>Credits needed to graduate: 400.<\/strong><br>Each unit is 25 credits unless stated otherwise.<\/p>\n<p><strong>Trimester 3<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/317474.html\">Introduction to Journalism \u2013 Broadcast<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318398.html\">News Writing and Reporting<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/32\/320108.html\">Asian Media in Transition<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318484.html\">Consumer Behaviour<\/a><\/li>\n<\/ul>\n<p><strong>Trimester 4<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-media-law-and-ethics--jour2005v2\">Media Law and Ethics<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-digital-marketing-strategy--mktg3003v2\">Digital Marketing Strategy<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 5<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-media-law-and-ethics--jour2005v2\">Media Law and Ethics&nbsp;<\/a><\/li>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318198.html\">The Digital Economy<\/a><\/li>\n<li>Elective<\/li>\n<li>Elective<\/li>\n<\/ul>\n<p><strong>Trimester 6<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/handbook.curtin.edu.au\/units\/31\/318403.html\">Radio News<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-managing-social-media-platforms--mktg2006v2\">Retailing and E-Commerce<\/a><\/li>\n<li><a href=\"https:\/\/handbook.curtin.edu.au\/units\/unit-ug-media-and-communications-capstone--coms3001v1\">Media and Communications Capstone<\/a>&nbsp;(50 credits)<\/li>\n<\/ul>\n<p><em>Units are not necessarily shown in the order studied. Units are subject to change.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"admission\">Admission Criteria<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Qualifications<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successful completion of the Diploma of Arts and Creative Industries.<\/li>\n\n\n\n<li>A recognised diploma in related field will be assessed for entry into the second year.<\/li>\n\n\n\n<li>A local polytechnic diploma in related field will be assessed for entry into the third year.<\/li>\n<\/ul>\n\n\n<section\n                class=\"block tabs\"\n        role=\"complementary\" aria-label=\"Tabs\"\n        data-segment=\"all\">\n    \n\n    <div class=\"tabs--horizontal \">\n    <div class=\"tab-group-wrap tab-group-wrap--sticky\">\n        <ul class=\"tab-group\">\n                            <li class=\"tab-group__item\">\n                    <a class=\"tab-group__link\" href=\"#tab-dom-english-requirements\">English requirements<\/a>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"tabs__tabs\">\n                    <div id=\"tab-dom-english-requirements\" class=\"content content--desktop\">\n                <h3 class=\"h2\">English requirements<\/h3>\n                <table style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<td colspan=\"2\"><strong>IELTS Academic (International English Language Testing System)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Writing<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Speaking<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Reading<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Listening<\/td>\n<td>6.0<\/td>\n<\/tr>\n<tr>\n<td>Overall band score<\/td>\n<td>6.5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Other notes<\/p>\n<p>Local polytechnic diploma qualifications are accepted into the course.<\/p>\n<p><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/admission-criteria\/\">View the full list of entry requirements.<\/a><\/p>\n\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/section>\n\n\n<h3 id=\"fees\">Fees and Charges<\/h3>\n<table style=\"border-collapse: collapse\" border=\"1\">\n<tbody>\n<tr>\n<td><strong>Tuition fee for local students<\/strong><\/td>\n<td><strong>Fee before 9% GST<\/strong><\/td>\n<td><strong>Fee including 9% GST<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total tuition fee<\/td>\n<td>S$26,320<\/td>\n<td>S$28,688.80<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Payable over four trimester instalments<\/p>\n<table style=\"border-collapse: collapse\" border=\"1\">\n<tbody>\n<tr>\n<td><strong>Tuition fee for international students<\/strong><\/td>\n<td><strong>Fee before 9% GST<\/strong><\/td>\n<td><strong>Fee including 9% GST<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total tuition fee<\/td>\n<td>S$37,600<\/td>\n<td>S$40,984<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Payable over four trimester instalments<\/p>\n<p>Fees listed are indicative and subject to annual increases.<\/p>\n<p><a href=\"http:\/\/curtin.edu.sg\/future-students\/fees-charges\/\">View our fees and charges page for full details.<\/a><\/p>\n<h3>Career Opportunities<\/h3>\n<p>This course can help you become a:<\/p>\n<ul>\n<li>Market Researcher<\/li>\n<li>Journalist<\/li>\n<li>Advertising Account Executive<\/li>\n<li>Copywriter<\/li>\n<li>Media Liaison Officer<\/li>\n<li>Communications Officer<\/li>\n<li>Online Writer<\/li>\n<li>Web Communications Consultant<\/li>\n<li>Online Marketer<\/li>\n<li>Digital Content Creator<\/li>\n<li>Marketing Officer<\/li>\n<\/ul>\n<h3>Credit for previous study<\/h3>\n<p>If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).\u00a0A local polytechnic diploma in related field will be assessed for entry into the third year.<\/p>\n\n\n<section\n        id=\"apply\"        class=\"block cards-image block--no-indent\"\n        data-segment=\"all\">\n\n    \n<div class=\"block-heading\" data-segment=\"dom\">\n                                <h2 class=\"block-heading__title \" id=\"how-to-apply\">How to apply<\/h2>\n            \n                        \n                        \n                            <\/div>\n\n    <div class=\"card-grid\" data-card-size=\"standard\" data-card-count=\"3\" data-card-background=\"white\">\n                    <div id=\"domestic-applicants\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Dom.png\" alt=\"Domestic applicants\"><\/div><div class=\"card__title\"><h2 class=\"h2\">Domestic applicants<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>Application information for Singapore citizens, permanent residents, and working pass holders.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/domestic-applicants\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>                    <div id=\"international-applicants\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Intl.png\" alt=\"International applicants\"><\/div><div class=\"card__title\"><h2 class=\"h2\">International applicants<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>Application information for international students who require a student\u2019s pass to study in Singapore.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/international-applicants\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>                    <div id=\"apply-via-an-agent\" class=\"card card--image\"\n         data-type=\"img\"><div class=\"card__top image-offset\"><img decoding=\"async\" class=\"card__image\" src=\"https:\/\/atlas.curtin.edu.au\/singapore\/wp-content\/uploads\/sites\/5\/2023\/09\/Agent.png\" alt=\"Apply via an agent\"><\/div><div class=\"card__title\"><h2 class=\"h2\">Apply via an agent<\/h2><\/div><div class=\"inner\"><div class=\"card__content\"><p>You can apply directly to Curtin Singapore or go through a registered agent.<\/p><\/div><div class=\"card__links\"><ul class=\"link-list link-list--magenta pink-links\"><li><a href=\"http:\/\/curtin.edu.sg\/how-to-apply\/apply-via-an-agent\/\" aria-label=\"Find out more\"\n                                           target=\"_top\">Find out more<\/a><\/li><\/ul><\/div><\/div><\/div>            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Outline Journalism Communication:&nbsp;The study of journalism encompasses many of the most important areas for learning [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-279","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":0,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/279\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/pages\/110"}],"wp:attachment":[{"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlas.curtin.edu.au\/singapore\/wp-json\/wp\/v2\/tags?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}