Marketing

Outline

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Course Structure

Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.

Trimester 1

• Financial Decision Making
• Analytics for Decision Making
• Discovering Marketing
• Communication, Culture and Indigenous Perspectives in Business

Trimester 2

• Strategic Career Design
• Markets and Legal Frameworks
• Consumer Behaviour
• Elective

Trimester 3

• Marketing Intelligence
• Digital Marketing Strategy
• Elective
• Elective

Trimester 4

• Marketing Across Borders
• Retailing and E-Commerce
• Elective
• Elective

Trimester 5

• Corporate Marketing Strategy
• Services Marketing
• Elective
• Elective

Trimester 6

• Managing Social Media Platforms
• Enhancing Your Business Mind
• Elective
• Elective

Units are not necessarily shown in the order studied. Units are subject to change.

Admission Criteria

Fees and Charges

Payable over six trimester instalments

Payable over six trimester instalments

Fees listed are indicative and subject to annual increases.

View our fees and charges page for full details.

Professional Recognition

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

This program is also recognised by the Chartered Institute of Marketing (CIM) at Level 6 of the CIM Diploma in Professional Marketing. This the highest level of accreditation offered by CIM for individuals who do not possess professional experience. The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers. It plays a key role in setting industry standards, training and also offers accredited, practice-based qualifications from introductory to advanced level.

Career Opportunities

This course can help you become a:

• Marketing Officer
• Market Researcher
• Events Coordinator
• Fundraising Coordinator
• Market Research Analyst
• Product Manager
• Online Marketing Specialist
• Marketing Communications Manager
• Communications Officer
• Communications and Brand Consultant
• Search Engine Optimisation (SEO) Consultant.

Credit for previous study

If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).

How to apply

Domestic applicants

Application information for Singapore citizens, permanent residents, and working pass holders.

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International applicants

Application information for international students who require a student’s pass to study in Singapore.

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Apply via an agent

You can apply directly to Curtin Singapore or go through a registered agent.

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