Management and Marketing

Outline

This major combination caters for students who want an overall understanding of managerial competencies and the functional area of marketing.

The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, program solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market.

Course Structure

Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.

Trimester 1

• Communication, Culture and Indigenous Perspectives in Business
• Strategic Career Design
• Markets and Legal Frameworks
• Financial Decision Making

Trimester 2

• Analytics for Decision Making
• Organisational Behaviour
• Business and Sustainable Development
• Discovering Marketing

Trimester 3

• Human Resources Management Introduction
• International Management
• Entrepreneurship
• Managing Change

Trimester 4

• Strategic Management
• Business Ethics
• Consumer Behaviour
• Marketing Across Borders

Trimester 5

• Managing Social Media Platforms
• Digital Marketing Strategy
• Marketing Intelligence
• Services Marketing

Trimester 6

• Retailing and E-Commerce
• Corporate Marketing Strategy
• Enhancing Your Business Mind
• Introduction to Global Business

Units are not necessarily shown in the order studied. Units are subject to change.

Admission Criteria

Fees and Charges

Payable over six trimester instalments

Payable over six trimester instalments

Fees listed are indicative and subject to annual increases.

View our fees and charges page for full details.

Professional Recognition

• Graduates may receive recognition from a range of professional bodies such as the Australian Institute of Management, the Australian Institute of Training and Development Relations Society of WA and the Australian Institute of Office Professionals.
• Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI) and Curtin is a Graduate Gateway University with the Chartered Institute of Marketing (CIM).

Career Opportunities

This course can help you become a:

• Marketing Officer
• Market Researcher
• Management Consultant
• Office Administrator
• Events Coordinator
• Executive Assistant
• Team Leader
• Retail Manager
• Service Delivery Manager
• Fundraising Coordinator
• Market Research Analyst
• Product Manager
• Online Marketing Specialist
• Marketing Communications Manager

Credit for previous study

If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).

How to apply

Domestic applicants

Application information for Singapore citizens, permanent residents, and working pass holders.

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International applicants

Application information for international students who require a student’s pass to study in Singapore.

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Apply via an agent

You can apply directly to Curtin Singapore or go through a registered agent.

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